EXECUTIVE SUPPORT · LOCAL COORDINATION

Your business,
connected in Japan.

We help business leaders stay focused on their priorities, taking care of day-to-day coordination and project delivery in Japan. Based in Yokohama, we work with clients and local contacts in Japanese and English.

Let’s talk about your plans
YOKOHAMA, JAPANFOR JAPANESE & INTERNATIONAL BUSINESS LEADERS

01 / Services

From ongoing executive support to a defined project, we agree on the scope and take care of the coordination that keeps work moving.

01

Executive support & local coordination

EXECUTIVE SUPPORT & COORDINATION

We support day-to-day work with scheduling, meeting preparation, stakeholder communication and follow-up. When useful, we also research information and organize options as part of the wider coordination.

02

Projects, meetings & events

PROJECTS & EVENTS

From planning meetings, seminars and events to on-site support, we coordinate with stakeholders, manage preparations and help everything run smoothly.

03

Business visits to Japan

BUSINESS VISITS TO JAPAN

We help shape a practical itinerary around the purpose and schedule of each visit, coordinate with local hosts in advance, and provide on-the-ground support to help everything run smoothly.

02 / Scope of Work

From one specific task to ongoing coordination, we agree on a scope that fits your work in Japan.

01For business leaders and professionals

Executive assistance & business concierge

Calendar and task management, meeting preparation and stakeholder communications; business travel research and itinerary planning; planning and on-site coordination for business dining and events; and gift recommendations. We bring these details together around each executive’s priorities.

02For business leaders and professionals

Support for speaking engagements and media appearances

From the initial speaking or media enquiry through to follow-up, Naomi coordinates the details throughout. She liaises with organisers, media and production teams in advance, then attends on site, follows the running order and responds to changes on the day. Afterwards, she assists with draft review, proofreading and follow-up with the people involved.

03For companies and organisations

Meeting & seminar operations

Coordination for board meetings, general meetings and seminars. We help organise agendas, communicate with participants, track attendance, prepare materials, assist with proceedings and take minutes. On-site attendance can be discussed according to the location.

04For companies and organisations

Event publicity coordination

A media point of contact for art exhibitions, food events and other cultural projects. We clarify interview and filming requests, coordinate schedules, attend shoots and follow up on drafts and broadcast details, keeping organisers and media teams connected.

03 / About

小林菜穂美

Experience. Insight. Execution.

小林 菜穂美 Naomi Kobayashi

Executive Manager · Based in Yokohama, Japan

Naomi spent 10 years in concierge services and team management at the Imperial Hotel and Roppongi residences. To learn about international service, she went abroad and gained experience at tourism-related facilities in the UK and Australia.

After returning to Japan, she worked as a concierge at an international company, becoming its youngest manager in Japan and the first Japanese recipient of its annual best staff award for Asia and Oceania. Supporting hundreds of companies inspired her to offer more personal, closely tailored assistance. She launched a professional personal assistant service and founded the Japan Personal Assistant Association, a registered trademark.

After approximately a decade of independent practice, growing recognition of this approach to executive support in Japan and increasing demand from small and medium-sized businesses led her to incorporate the business in 2022.

Today, as President and Executive Manager, she supports business leaders, trains personal assistants and manages operations.

Media coverage

Magazines & publications

  • 「日経 WOMAN」 Work habits worth leaving behind
  • AERA — Working couples
  • Business Kenbunroku (Japan Management Consultants Association publication) — Special series on consumption and trends in the Reiwa era

Online

Other work & career publications

  • Entrepreneur Story Vol. 1: Continuing to support women entrepreneurs (bellehome-woman)
  • From hospitality to supporting people: opening a new chapter (Marunage)
Company
Assistia, Ltd.
Office
7F Cross Gate, 1-101-1 Sakuragicho, Naka-ku, Yokohama, Japan

04 / Contact

Let's start a conversation.

Contact

Please contact us using the form below.